3 open slots for - Aug 2026
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3 open slots for - Aug 2026
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In studio · Paris
In studio · Paris
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Est. 2015 · Worldwide
Est. 2015 · Worldwide
Identity
worth
keeping
forever
period
longer
always
forever
forever
forever
period
longer
always
forever
forever
forever
period
longer
always
forever
forever
We design identity systems that make a company impossible to confuse. Nothing else.
EST. 2015
240+ identity systems shipped.
01 — Position
01 — Position
Brands that can't be confused with anyone.
The case for one thing
Most studios will do anything you ask. We refuse most of it. One craft, practiced to the edge, beats five done adequately.
Most studios will do anything you ask. We refuse most of it. One craft, practiced to the edge, beats five done adequately.
Most studios will do anything you ask. We refuse most of it. One craft, practiced to the edge, beats five done adequately.
The discipline
The discipline
Identity systems, end-to-end naming logic, wordmark, type, motion, and the rules that hold it together under pressure. We don't take web builds, ad campaigns, or growth retainers.
Identity systems, end-to-end naming logic, wordmark, type, motion, and the rules that hold it together under pressure. We don't take web builds, ad campaigns, or growth retainers.
Let’s get in touch
Let’s get in touch
MobilityBrand recall tripled in the first year
HospitalityRolled out across 60+ locations with zero redraws
FintechReplaced a 7-year identity in one six-week sprint
BeautyRecognized at shelf without the name attached
FinanceCarried a $400M raise within six months
ArchitectureOne mark, scaled from business card to building
MarketplaceLaunched in 3 markets on a single system
Trusted by category-defining companies
Trusted by category-defining companies
(2015-26©)
(2015-26©)
Let's build something nobody confuses.
Let's build something nobody confuses.
Let's build something nobody confuses.
02 — Brand identity only
Selected Work
Available for work
Available for work
Available for work
03 — Transformation
Same company, same product, same team. Drag the slider to see what a real identity change looks like.
04 — The system
Everything inside one identity.
What we build with
What we build with
Wordmark & logo
The core mark and its full lockup family
Motion & sound
How the mark moves, animates and sounds
Color system
Palettes engineered for contrast and meaning
Naming & verbal
Names, taglines, voice, the words before the mark
Typography
A type system with hierarchy, not just a font pick
Wordmark & logo
The core mark and its full lockup family
Motion & sound
How the mark moves, animates and sounds
Color system
Palettes engineered for contrast and meaning
Naming & verbal
Names, taglines, voice, the words before the mark
Typography
A type system with hierarchy, not just a font pick
Wordmark & logo
The core mark and its full lockup family
Motion & sound
How the mark moves, animates and sounds
Color system
Palettes engineered for contrast and meaning
Naming & verbal
Names, taglines, voice, the words before the mark
Typography
A type system with hierarchy, not just a font pick
Wordmark & logo
The core mark and its full lockup family
Motion & sound
How the mark moves, animates and sounds
Color system
Palettes engineered for contrast and meaning
Naming & verbal
Names, taglines, voice, the words before the mark
Typography
A type system with hierarchy, not just a font pick
05 — Method
One process. No detours.
Step 01
Immersion
We pull the brand apart market position, the rooms it has to win, the words that already stick.
Weeks 1–2
Step 02
System
Wordmark, type, color logic, motion behaviour, and the rules between them built as one system, not a folder of assets.
Weeks 2–5
Step 03
Rollout
Guidelines, working files, and the on-call support period where most studios quietly disappear after delivery.
Weeks 5–6
Step 01
Immersion
We pull the brand apart market position, the rooms it has to win, the words that already stick.
Weeks 1–2
Step 02
System
Wordmark, type, color logic, motion behaviour, and the rules between them built as one system, not a folder of assets.
Weeks 2–5
Step 03
Rollout
Guidelines, working files, and the on-call support period where most studios quietly disappear after delivery.
Weeks 5–6
06 — Proof
Founder & CEO, Northwind Capital
Founder & CEO, Northwind Capital
Dana Whitfield
Founder & CEO, Northwind Capital
Marcus Bennett
Founder & CEO, Atlas Studio
Sophia Carter
Co-founder, Lumen Ventures
- Inside Signet
- Inside Signet
- Inside Signet
- Inside Signet
- Inside Signet
- Inside Signet
07 — Studio
A small studio, on purpose.
Six senior designers. No account managers, no junior overflow, no second team you never meet. The people who pitch the work are the people who draw it.
"We turn down most of the work we're offered. Not to seem rare, but because one craft practiced to the edge beats five done adequately."
Creative Director, SIGNET®
"We turn down most of the work we're offered. Not to seem rare, but because one craft practiced to the edge beats five done adequately."
Creative Director, SIGNET®
$4.1B
Client valuation built on our work
$4.1B
Client valuation built on our work
89%
Of enquiries turned down
89%
Of enquiries turned down
240+
Identities shipped
240+
Identities shipped
100%
Senior-made, no juniors
100%
Senior-made, no juniors
08 — Engagement
Two ways in. Both transparent.
Fixed · 6 weeks
Identity sprint
One brand, one timeline, one outcome. A complete identity system delivered in six weeks, built for launches, funding rounds, or major milestones.
$28k
/ fixed
Naming logic + wordmark
Type, color & motion system
Full guidelines + working files
2-week post-launch support
Fixed · 6 weeks
Identity sprint
One brand, one timeline, one outcome. A complete identity system delivered in six weeks, built for launches, funding rounds, or major milestones.
$28k
/ fixed
Naming logic + wordmark
Type, color & motion system
Full guidelines + working files
2-week post-launch support
Fixed · 6 weeks
Identity sprint
One brand, one timeline, one outcome. A complete identity system delivered in six weeks, built for launches, funding rounds, or major milestones.
$28k
/ fixed
Naming logic + wordmark
Type, color & motion system
Full guidelines + working files
2-week post-launch support
Retainer
Studio partnership
Long-term identity support for growing brands. We manage sub-brands, new touchpoints, and clear guidelines that keep everything consistent as you scale.
$18k
/ month
Dedicated senior team
Rolling identity work, queue-based
Sub-brand & extension systems
Quarterly brand health reviews
Retainer
Studio partnership
Long-term identity support for growing brands. We manage sub-brands, new touchpoints, and clear guidelines that keep everything consistent as you scale.
$18k
/ month
Dedicated senior team
Rolling identity work, queue-based
Sub-brand & extension systems
Quarterly brand health reviews
Retainer
Studio partnership
Long-term identity support for growing brands. We manage sub-brands, new touchpoints, and clear guidelines that keep everything consistent as you scale.
$18k
/ month
Dedicated senior team
Rolling identity work, queue-based
Sub-brand & extension systems
Quarterly brand health reviews
09 — Answered
Answered questions.
Do you really only do brand identity?
Yes. No websites, no ad campaigns, no growth retainers. If it isn't an identity system, we'll refer you to someone better at it than we'd be. That refusal is the whole point.
What if we also need a website built?
We hand you a system any good team can build against, and we'll introduce you to development partners we trust. We just won't be the ones writing the code, focus is why the identity is good.
How long does an identity take?
An Identity Sprint runs six weeks end to end. Partnerships are continuous. We don't take work we can't give senior attention to, so there may be a short queue.
Who actually does the work?
Senior designers only, the people you meet are the people who build it. No handoff to juniors, no outsourcing, no account layer between you and the work.
What do we own at the end?
Everything. Full IP, editable source files, and guidelines written so your team can run the system without us. We build to leave it working, not to keep you dependent.
Do you really only do brand identity?
Yes. No websites, no ad campaigns, no growth retainers. If it isn't an identity system, we'll refer you to someone better at it than we'd be. That refusal is the whole point.
What if we also need a website built?
We hand you a system any good team can build against, and we'll introduce you to development partners we trust. We just won't be the ones writing the code, focus is why the identity is good.
How long does an identity take?
An Identity Sprint runs six weeks end to end. Partnerships are continuous. We don't take work we can't give senior attention to, so there may be a short queue.
Who actually does the work?
Senior designers only, the people you meet are the people who build it. No handoff to juniors, no outsourcing, no account layer between you and the work.
What do we own at the end?
Everything. Full IP, editable source files, and guidelines written so your team can run the system without us. We build to leave it working, not to keep you dependent.